Arts Management Course Descriptions

ACC221 Financial Accounting (3 credits) Fall

This course provides an introduction to financial accounting as the “language of business.” It emphasizes the analysis and evaluation of accounting information from the perspective of both stakeholders and managers in the processes of planning, decision-making, and control.

ACC222 Managerial Accounting (3 credits) Spring

This course provides students with an understanding of how institutions use accounting information to manage day-to-day operations in order to compete, sustain and grow.

AMG334 Public Relations for the Arts (3 credits) Fall

This course covers the basic concepts, theories, and practices of public relations, with a focus on how public relations operate in art organizations.

AMG335 Fund Raising for the Arts (3 credits) Spring

This course introduces the principles and methods of raising funds for nonprofit arts organizations from individuals, business, government agencies and foundations. Students will learn how to identify potential sources, position the organization for fundraising, and develop effective strategies for acquiring funds.

AMG431 Business Plan Development (3 credits) Fall

This course introduces common key aspects of creating a solid business plan. Students will have the opportunity to apply their business management knowledge and skills gained from the program of Arts Management to a practical business plan.

AMG351 Arts Management Internship (2-3 credits) Spring

Internships provide entry-level, off-campus career-related experience. Internships may also be used as an opportunity to explore career fields. This course provides students with a supervised, practical learning experience in a work setting that is relevant to their program of study. Through course assignments and workplace tasks and projects the student will apply, connect, and extend in-class academic theory and skills for a professional development.

AMG455 Senior Project (4 credits) Spring

This course is for senior students. During this course, students will be presenting their best work through a senior project that showcases all the techniques and experience gained from the studies of the arts management program. 

AMG459 Arts Management Practicum (4 credits) Spring

Arts Management Practicum is designed to give senior students the experience of faculty-supervised practical applications of previously studied knowledge and skills.

AMG469 Arts Management Internship (4 credits) Spring

Arts Management Internship is designed for senior students to gain professional experiences of applying previously studied knowledge and skills at an off-campus workplace.

ENG221 Debate and Argumentation (3 credits) Fall Spring

This course seeks to equip students with a set of systematic strategies that increase their abilities to react critically and to form arguments in various fields. It helps students improve their communicative and public speaking skills through lectures, debates in class, critiques, evaluations, and watching and listening to others speak.

HRM301 Introduction to Human Resource Management (3 credits) Fall

The course covers the techniques, policies, processes, strategies, and practices in the field of human resource management (HRM). It aims to help students understand the role of HRM in an organization as well as how it contributes to the organization’s effectiveness.

 

MGM331 Organizational Behavior (3 credits) Spring

This course introduces the concepts, theories, and practices of the field of organizational behavior (OB).

MGM432 Managing and Leading Organizations (3 credits) Fall

This course provides theoretical knowledge and practical skills necessary for managing and leading organizations.

MKT201 Principles of Marketing (3 credits ) Fall Spring

This course covers the basic concepts, theories, and principles of marketing. More specifically, it covers marketing functions, trade channels, price policies, expenses and profits of intermediaries, and public policies with respect to marketing practices.

MUS101A Ear Training A (1 credit)

This course solidifies students’ understanding of theoretical principles through aural exercises such as sight singing, rhythmic exercises, and dictation.

MUS101B Ear Training B (1 credit)

This course, through aural exercises such as sight singing, rhythmic exercises, and dictation, reinforces students’ understanding of theoretical principles covered in MUS 111B. Prerequisite: MUS 101A; or by instructor consent.

MUS102A Keyboard Skills I (1 credit)

This course offers piano lessons in a group setting. Students will develop the ability to read music and play simple pieces with proper technique while relating the music to theory that they have learned.

MUS102B Keyboard Skills II (1 credit)

This course focuses on the development of keyboard musicianship, including basic pianistic facility and ease at the keyboard, sight-reading and harmonization in treble and bass clefs, basic music theory, and ensemble playing. Prerequisite: MUS 102A; or by instructor consent.

MUS111A Western Music Theory A (2 credits)

This course introduces students to the basic theoretical elements and concepts in the Western musical system, including intervals, scales, key signatures, triads, rhythm, and meter.

MUS111B Western Music Theory B (2 credits)

A continuation of MUS111A, this course focuses on the dominant seventh chord, the leading-tone chord, secondary dominants, and their use in common-tone modulations. Prerequisite: MUS111A; or by instructor consent.

MUS211A Advanced Western Music Theory A (2 credits) Fall

In addition to more advanced harmonic progressions, this course focuses on the small structural designs in music, such as binary form, ternary form, and strophic form. Prerequisite: MUS111B; or by instructor consent.

MUS211B Advanced Western Music Theory B (2 credits) Spring

This course consolidates students’ knowledge of nineteenth-century chromatic harmony while introducing eighteenth-century imitative counterpoint. Prerequisite: MUS 211A; or by instructor consent.

MUS240A History of Western Music A (2 credits) Fall

This is a survey of the history of Western classical music from Classical Antiquity to the end of the Baroque period (c.1750). It discusses the social-cultural milieu, stylistic features, representative genres, and major composers of each period. Prerequisite: by instructor consent.

MUS240B History of Western Music B (2 credits) Spring

This is a survey of the history of Western classical music from the beginning of the Classical period to the 1950s. It discusses the social-cultural milieu, stylistic features, representative genres, and major composers of each period. Prerequisite: MUS240A; or by instructor consent.

MUS242G History of Music (3 credits) Fall Spring

Music is an intrinsic part of everyday life, heard everywhere, yet the history of its development from single notes to multi-layered orchestration can seem bewilderingly complex.  Music provides entertainment and emotional release.  It accompanies activities ranging from dance to religious ceremonies. This course will introduce students to the basic elements of music and review musical styles across the ages. The discussion of each musical time period will be accompanied by listening and discussion sessions.

ECO101 Principles of Economics (3 credits) Fall

This course is designed to introduce students to the basic principles of economics, including both microeconomics and macroeconomics. The part about microeconomics includes the concepts of scarcity and opportunity cost, consumer and producer behaviors, market structures, market failures, government roles and government failures, welfare, exchange, and comparative advantages. While in the part about macroeconomics, students will learn measures of national income, income growth and inequality, unemployment, inflation, money supply, banking and financial institutions, and fiscal policy.

ECO211 Microeconomics (3 credits) Fall

This course is an intermediate course on Microeconomics. It introduces the optimization methodology for how society addresses the economic problem of resource scarcity and its efficient allocation.  In addition, the course explores what happens to the market when the government tries to play a role in the distribution of resources. Throughout the course students will study how households and firms make choices so as to best allocate the resources available to them in various structures of market. Prerequisite: ECO101

BUS211 Marketing in Creative Industries (3 credits)

This course introduces the concept of creative industries and its main characteristics as opposed to non-creative industries. By reviewing current marketing studies of creative industries, this course introduces a general managerial model whose fundamentals are value, experience, and creativity. It further analyzes custom experiences, the process of product value creation and delivery, the business side of marketing as well as the management of the multi-media and multi-channel marketing in today’s environment. Lastly, the organizational issues such as property rights and ethical law are discussed. 

BUS311 Business Finance (3 credits) Spring

This course attempts to develop a framework which will provide students with an overview of financial systems, and the main concepts and principles of investments.  Students who master the course material will acquire the analytical tools and financial theory necessary for making good investment decisions and understand the paradigms by which financial securities are valued from the perspective of a portfolio manager.  This course can also serve as a preparation course for students interested in taking the CFA or FRM tests in the near future. Prerequisite: ECO211

BUS335 Pricing and Revenue Management (3 credits) Fall

This course provides an introduction to both the theory and the practice of revenue management and pricing; the course develops a set of methodologies that students can use to identify and develop opportunities for revenue optimization in different business contexts including show business, media, health care, transportation, and hospitality industries, etc. The course places particular emphasis on discussing quantitative data-driven models and their implementations. Prerequisite: ECO101 & MAT103

BUS121 Fundamentals of Arts Administration (3 credits) Fall

This survey course explores the theories, processes, and practices behind strategic planning and decision-making in arts organizations today. Practical applications will focus on developing concrete strategies and plans for managing arts organizations, including business plans, managing boards, fund-raising, human resources, facilities, and program development.

 

BUS225 Finance for the Arts (3 credits) Fall

This course will present basic concepts of budgeting and the use of standard financial reports as essential financial management. This course is arranged to de-mystify basic financial management and raise student’s level of comfort with the concepts and decision making. We will discuss ways of promoting fiscal responsibility and practices throughout an organization, including understanding of roles and responsibilities of different positions within an organization.  

 

MKT321 Digital Marketing (3 credits) Fall

This course explores the dynamic, interactive and ever evolving field of Internet/Digital marketing. Particular attention will be given to examining Internet marketing models, understanding consumer online behavior, designing effective online content, and implementing interactive marketing campaigns. The course will combine theory and practice in an interactive environment. Class work will be supplemented by real world exercises and guest lectures from experienced practitioners.

BUS331 Arts and Entertainment Law (3 credits) Spring

This course is a practical examination of the legal rights and responsibilities of artists, (intellectual property, contracts, insurance). The course is an introductory view of an area of law that involves numerous disciplines, which protect, regulate, and facilitate the creation, use and marketing of arts.